Jake Rushton has spent the last decade working on one of the largest problems in America: Retirement. His fascination with the 401k started during an open enrollment meeting of a large company when he was 18. Soon after this, Jake attended BYU-Hawaii where he excelled as one of the top runners on the cross-country team. Upon finishing his Bachelors in Economics he jumped into the investment world with a well-known online brokerage firm followed by an even larger investment bank. Jake is now thrilled to be working with the team at TrueNorth, Utah’s largest fee-only advisor firm, as Vice President of Retirement Services. When Jake isn’t working on creating successful outcomes for his clients, he is usually attending a sporting event for one of his five children, spending time with his wife, or exploring a new road on his bike.