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Committed to delivering exceptional value and trusted advice since 2006

Meet the Team

We’re proud of the team we’ve built. Their experience, dedication, and heart are the foundation of TrueNorth Wealth.

Our Advisors

Martin Watkins, CFP®

Founder, President, & CIO

Sam Watkins, CFP®

CEO & Senior Advisor

Jared Empey, MSFS

Financial Advisor CCO

Richard Hopkins, MD, CRPC™, AWMA™

Financial Advisor

Richard M. Lee, MD, CFP®, CRPC™, AWMA™

Financial Advisor

Michael Espinosa, CFP®

President of TrueNorth Retire

Our Team

Mallory Adams-Faulkner

COO

Jessica Balkman

Director of Retirement Services

Abigail Mills

Concierge Onboarding Specialist 

Amber Miller

Concierge Onboarding Specialist 

Abby Johnson

Retirement Relations Manager

Thomas Reed

Senior Paraplanner /
Wealth Associate

Carter Larsen

Lead Paraplanner /
Wealth Associate

Leah Claspell

Paraplanner /
Wealth Associate

Jacob Watkins

Paraplanner /
Wealth Associate

Zac Whitlock

Paraplanner /
Wealth Associate

Devon Duffy

Paraplanner /
Wealth Associate

Heidie Benson

Office Manager

Gabby Perkins

Assistant Office Manager

As seen in...

What We Help You Do

We’re committed to making sure every part of your financial life works together in the most effective way possible. That’s why our comprehensive services cover everything you see here — and more.

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Grow Your Wealth

Evidence-based investment strategies designed to build long-term financial security around your goals.

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Save on Taxes

Long-term tax strategies designed to reduce taxes across income, investments, and retirement.

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Plan for Retirement

Customized strategies to help you transition into retirement with clarity, confidence, and control.

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Protect Your Wealth

Risk management and insurance strategies to help you safeguard what you’ve built and prepare for the unexpected.

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Leave a Legacy

Estate and legacy planning designed to reflect your values and provide for the people you care about.

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Support Your Business

Whether you’re running a solo practice or leading a team, we help you align your business finances with your personal goals.

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What our clients say about working with us:

These testimonials have been provided by clients of TrueNorth Wealth as of 01/01/2026. They have not been paid or received any other compensation  for sharing their opinion and experience with our firm.

Where you can find us

We work remotely to help clients across the U.S. achieve their financial goals with confidence and ease.

For those who are local, you can find our offices in these locations:

Salt Lake City

1935 East Vine Street
#120
Salt Lake City, UT 84121

(801) 274-1820

Logan

595 S. Riverwoods Pkwy
Ste 100
Logan, UT 84321

(435) 393-9226

St. George

335 East St. George Blvd
#202
St. George, UT 84770

(435) 252-1446

Boise

305 West Jefferson
Suite 102
Boise, ID 83702

(208) 269-9903

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Schedule a free strategy session

Give us a call

801-274-1820

Send us an email

Use this form to send us an email. We’re happy to answer your questions!

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Free Strategy Session

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Give us a call at

801-274-1820